Watch this video. Illamasqua and the Sophie Lancaster Foundation want to raise awareness, especially amongst young people in educating them about intolerance.

Sophie Lancaster and her boyfriend were kicked and beaten in “a sustained attack during the course of which the pair received serious head injuries and their faces were so swollen we could not ascertain which one was female and which one was male,” according to police. After surviving in a coma on a life support machine Sophie died.  The only ‘reason’ for the attack was the fact that the pair were goths.

The fact that their murderers were aged between 15 and 17 and attacked in a pack and even boasted to friends about what they had done is a chilling fact. You hear horrific stories of stonings, mutilation and worse from around the world, where cultural differences are given as an excuse or to offer some kind of explanation. But this is a story from your backyard. This is the UK folks. And intolerance is alive and well and will not go away on its own. We make our children. Difference and individuality should be celebrated, not kicked to death.

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